Don’t listen to that little voice in your head telling you that you don’t need a website.
A website in today’s competitive marketplace is completely expected by potential clients, making it an absolute must. For any business, a well designed website can prove to be the difference between landing a potential customer and losing them to one of your competitors. Take a look below at the top 5 reasons every business needs a web presence.
Having a website lends your company an air of professionalism that just can’t be had with an email account. One of the best benefits of a having a well planned website is that it adds credibility to your business—no matter how young or small your business might be. By choosing an agency to help you out with your site is a sure bet that your business is putting its best face forward to enhance the credibility of your company to potential customers. A recent study showed that 75% of users make powerful first impression judgments on the credibility of a company based on its site design, and if you don’t have one, your first impression probably didn’t start out too well.
Printed material, while still very necessary, can be expensive and troublesome to keep updated. With a web presence you can easily let the public know of changes to your hours of operation, product or service offerings, business address or phone number, staff, etc. You can even let them know what’s new in real time with social media networks like Facebook or Twitter.
A website is a cost effective way to market and advertise your crisp, memorable brand with your logo, motto and its glorious products. All with the ability to expose and explain them in greater detail than many other forms of advertising. You can offer online specials and sales, as well as business information and more will help create a memorable experience for you customers.
Your website is available to anyone, anywhere, 24/7. Your website can also become a valuable addition to your customer service team, answering many questions that a customer would have to call for without a website to turn to for answers. Whether it’s directions to your business, your hours of operation or detailed product information a website can offer convenient solutions to your customers and your business on a daily basis.
5) Yellow pages are outdated
Bluntly put, no one uses the yellow pages anymore. A lot of markets have even stopped producing them all together as advertisement in them has gotten so low. You’re missing a lot of potential business if you’re not in front of customers looking for you on search engines. This is where Search Engine Optimization and Search Engine Marketing come into play to get your page ranked. Google, Yahoo, and Microsoft don’t make it easy for the average citizen to be ranked on the front page, so it requires professional assistance to get to the top.
Whether you decide to hire professionals like us to design and build business website for you, or simply do it yourself, your business can’t afford to go any longer without one. Don’t let your competition leave you behind, make a site that fits what your company stands for.
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